Cookies are used to improve your experience on the site. By using the Klasik site, you consent to cookies.
Learn More


Effective experiences for tomorrow

I create brands and experiences that build valuable and lasting relationships. Made possible through a refined approach that places your users and goals at the forefront.

By working with various industries and businesses, I’ve learned how to create a customized process for each project.

Klasik process

The primary sequence






The continuous elements





The model depicted here is what all of my successful projects are based on.

Your project is unique, so I tailor this process model to suit your business needs.

The primary sequence serves as the step-by-step guideline for every project.

While the continuous elements are key tasks performed within every phase.


01 | Strategy

Launching a new brand (or rebranding) can be stressful, to say the least. There are so many factors to take into account that it's easy to lose track. My process always begins with a customized discovery and strategy session which lays the foundation for the brands’ evolution.

I always take into consideration how to properly position your brand, and this can only be done through a detailed research process.

What it includes
  • Positioning
  • Research
  • Discovery
  • User Journeys


02 | Branding

Your visual identity is important, your brand, even more so. While I do create recognizable identity systems, I don’t stop there. My branding process focuses on how you communicate with your audience and how to build meaningful relationships.

By being process-driven, I won’t leave you with guesswork on how to continue utilizing your new identity. Each project receives custom brand guidelines to help your team apply and grow the initial systems.

What it includes
  • logo and identity systems
  • brand collateral
  • brand guidelines
  • messaging
  • tone of voice


03 | Design

My design approach is rooted in classic principles. I believe every design element should have a functional, as well as aesthetic, purpose. But, that's not the entire story. I also believe a perfect system should be broken, but in the right places. Therefore, you could say my design approach is klasik, but not exactly.

A crucial part of this process is my style exploration. Here I take all of our research and connect it with different visual styles to create a guideline from which the entire project can grow.

What it includes
  • Art direction
  • graphic design
  • style exploration


04 | Digital

The digital landscape has quickly become a field businesses and brands cannot afford to ignore. With new technologies emerging every year it can be difficult to stay up to date with all the current trends. That's why I utilize up-to-date technologies and techniques to create the best digital experiences.

When we work together, I don't believe in "the big reveal", but in the joint step-by-step approach. By using detailed wireframes and prototypes to give you a better understanding of how something will function before it goes live.

What it includes
  • Web design
  • web development
  • wireframing
  • prototyping


Brands I've Worked With


Interested in scrolling a bit? Why not take a deeper dive on some of my selected projects and get a better idea of my process.

Get in touch

Ready to start your next project? Or would you like to just say hello? Either way, I'm looking forward to hearing from you.